The Power Of Emotion

Emotional campaigns twice as likely to generate profit as emotional ones.

Findings from research completed after reviewing adverts from Cannes Ad Awards

Uncovering human truths

• What do customers / consumers think
• Need to discover the real gems by engaging in human interaction
• There is so much data now that when we go through the data the issue of data overload can impact on how we get creative

Kiss Benefit ladder

• Purpose “why”
• Emotional benefit
• Product Benefit
• Product Features

The Power Of Emotion

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