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The Power Of Emotion

Emotional campaigns twice as likely to generate profit as emotional ones.

Findings from research completed after reviewing adverts from Cannes Ad Awards

Uncovering human truths

  • What do customers / consumers think
  • Need to discover the real gems by engaging in human interaction
  • There is so much data now that when we go through the data the issue of data overload can impact on how we get creative
The Power of Emotion

Kiss Benefit ladder

  • Purpose “why”
  • Emotional benefit
  • Product Benefit
  • Product Features

The Power Of Emotion

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