Tactics To Get More Website Links

3 inconvenient truths about link acquisition tactics

1. Its really hard to get quality links
2. Its imperative that you get links if you want to rank
3. A lot of SEO’s are guilty of relying on outreach

Some approaches and techniques

1. Get you content into publications

• Create assets / content that people want, need or care about
• Feature writing / Guest posting / Commentary (Huffington Post) / Technical publications  / Evening standard etc
• Check out www.localmedia.org

2. Content ideas

• Simple people stories or case studies
• Get some interviews with key players (and when you get the interviews get the link)
• Topics could be based around
  • Challenges faced
  • Why did you do it
  • Where did it all happen
  • Whats next within the sector
  • etc

3. Media Calendars

With your sector check out the publications features calendars (normally within media kits). Look for the Features / Desk Editor

• “media kit” filetype :pdf in url :.co.uk

4. Creative Commons Imagery

• These are images that can be used with attribution
• What images are people using when searching for an article on ….
• Use Flickr – set licence to “creative comms please credit”
• Use Pixsy – for managing attributes – you upload the images

5. Do a survey

• Create s source of info
• What public available statistics can we get
• What statistics are people looking for

6. Offer your clients case studies / testimonials

• Here is a testimonial – please can we have a link

Tactics To Get More Website Links

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